This time, we’re going to talk about Top 5 Luxury Car Brands In The World. There is a lot of information about Top 20 Luxury Brands on the internet, of course. Social media are getting better and better quickly, which makes it easier for us to learn new things.
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16 Unexpected Facts About Top 5 Luxury Car Brands In The World | Best Car Brand
- Enterprise has retained the position of the world’s most valuable car rental brand with a brand value of US$7.1 billion with a 6% increase in brand value over the year. Despite COVID-induced travel restrictions, the brand has performed well by launching new mobility hubs and undertaking fleet electrification, but it remains below its pre-pandemic brand value of US$7.4 billion. - Source: Internet
- Joining Great Wall and BYD in the Top 10 fastest-growing brands is Song (brand value up 90% to US$1.7 billion), Qin (up 89% to US$475 million), Tang (up 88% to US$630 million), NIO (up 79% to US$2.6 billion), Dongfeng (up 67% to US$1.4 billion), and WEY (up 56% to US$613 million). - Source: Internet
- While Porsche is the most valuable brand in the luxury and premium segment, Ferrari was named the strongest automobile brand in the world with a Brand Strength Index (BSI) score of 90.9 out of 100 and a corresponding AAA+ rating. Apart from calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Certified by ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. - Source: Internet
- Porsche is the most valuable luxury and premium automobile brand in the world with a brand value of US$33.7 billion. The automobile giant celebrated the 50th anniversary of the iconic Porsche Design with a limited-edition sale of 750 cars to pay tribute to the iconic design by Ferdinand Alexander Porsche. - Source: Internet
- 2021 was Ferrari’s best-ever year in terms of sales, with the company paying bonuses to all employees as a result, and the projected growth for 2022 remains high. The automotive brand’s historic pursuit of controlled growth has helped to preserve its exclusivity within its sector, however, last year Ferrari expanded its target market to a younger demographic by launching a new high-end fashion line. The aim of creating a brand that can cater to Italian luxury lifestyle in the high-end category will help expand and strengthen its brand portfolio into new avenues, whilst enhancing brand awareness amongst the younger generation. - Source: Internet
- Toyota was one of the early adopters of hybrid technology, with its Prius model dominating the hybrid segment for years, but it has fallen behind in the increasingly competitive electric vehicle arena in recent years. To regain ground, last year it announced it would be investing US$35 billion in electric vehicles, focusing on both battery technology and car development. The investment forms part of Toyota’s ambition to sell 3.5 million electric vehicles a year by 2030. - Source: Internet
- in the Brand Finance Automobile 100 2022 ranking, brand value up 271% since 2020 Boom in electric vehicle market sees Chinese auto brands account for eight out of top 10 fastest-growing brands. BYD becomes most valuable Chinese brand in ranking , brand value doubles to US$6.4 billion - Source: Internet
- Chinese brands account for eight of the top 10 fastest-growing brands in the Brand Finance Automobile 100 2022 ranking. The increasing popularity and adoption of electric vehicles in China has been a key driver behind the impressive growth for these brands, with China accounting for most electric vehicles sold globally. Several Chinese brands are looking to capitalise on the momentum by expanding their global footprints, with several of these brands launching in Europe in 2021. - Source: Internet
- , brand value doubles to US$6.4 billion Toyota retains title of world’s most valuable car brand , brand value up 8% to US$64.3 billion - Source: Internet
- A trend we expect to see within the automotive industry in the future is the growth of add-on and subscription services. Tesla is one of the brands at the forefront of this shift with its full self-driving software, which the brand estimates could eventually be worth more than the value of the car itself. Alex Haigh, Valuation Director at Brand Finance - Source: Internet
- Denso has retained the title of most valuable auto components brand in the world for the 5th consecutive year, with brand value up 12% to US$4.2 billion. The brand continued to play its part in combatting the COVID-19 pandemic, creating respirator components in collaboration with Ford, as well as hosting over 50 vaccination clinics for employees across North America. Looking forward, the ever-increasing adoption of hybrid and electric vehicles is good news for Denso, which has over two decades worth of experience in the manufacturing of hybrid car parts. - Source: Internet
- A key development to strengthen the Mercedes-Benz brand is the rebrand of Daimler AG to Mercedes-Benz Group AG. The focus of the rebrand is to enhance passenger cars and vans in the luxury segment. The strategic move to rebrand was to fulfil the brand’s objective to focus on financial and mobility services by offering insurance and rental subscriptions and digital fleet management systems. - Source: Internet
- SIXT’s brand value has recorded an incredible rate of growth of 265% over the past 5 years, becoming one of the top brands in the Brand Finance Car Rental Services 10 2022 ranking. Its strategy of international expansion, coupled with fostering strategic partnerships across the automobile, technology, and hospitality sectors, as well as the introduction of new subscription models, is paying clear dividends. David Haigh, CEO & Chairman of Brand Finance - Source: Internet
- BYD was the second fastest-growing brand in the automotive ranking with its brand value doubling to US$6.4 billion, an increase which saw it overtake Haval (brand value up 55% to US$6.1 billion) to become China’s most valuable car brand. BYD, which specialises in electric vehicles, saw sales accelerating 232% in 2021 with 603,783 models sold – making it the best-selling new energy vehicle manufacturer in China for the ninth year. - Source: Internet
- SIXT is the world’s fastest-growing car rental brand of 2022 with a 115% increase in brand value over the year to US$1.3 billion, according to the Brand Finance Car Rental Services 10 2022 ranking. The brand has built a strong international growth strategy, expanding rapidly in the United States and entering new markets, such as Australia. - Source: Internet
- The shift to electric vehicles has benefitted Chinese brands hugely. With traditional internal combustion engine technology China was playing catchup, but in the electric vehicle space many Chinese brands are at the forefront. BYD’s newly unveiled Blade Battery is a prime example, and this will not only be used in BYD models, the brand has even been in talks to supply Tesla. Alex Haigh, Valuation Director at Brand Finance - Source: Internet
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